GEN X
Graphic and editorial report which encompasses the study on Generation X in Colombia. The aim of this research was to understand the transitional moment Gen X went through in their adolescnet years, and how that influence their mindsets and consumer behaviours in 2018. Affecting not just ther hobbies, tastes, but also their lifestyles and aspirations.
Project developed as part of Visual Planning department at Sancho BBDO (COL). In collaboration with Consumer Research department.
DATE
2018
TYPE
Trend research
+ graphic design